Legal
Privacy Policy
Last Updated: 15 April 2025 · Effective: 15 April 2025
Fyrelane ("we", "us", "our") is committed to protecting the personal data of the people we work with and those who interact with our website. This policy explains what data we collect, why we collect it, how we use it, and what rights you have in relation to it.
This policy applies to personal data collected through our website at fyrelane.live and through the conduct of consulting engagements. It is governed by Singapore's Personal Data Protection Act 2012 (PDPA).
Questions about this policy can be directed to: [email protected]
1. Data We Collect
We collect the following categories of personal data:
- Contact information: name, email address, phone number — submitted via our website contact form or provided at the start of an engagement.
- Communication data: emails, notes, and documents exchanged during an engagement.
- Usage data: IP address, browser type, pages visited, and time spent — collected automatically when you use our website (see cookies section).
- Professional information: job title, organisation name, and industry — provided voluntarily during an engagement.
We do not collect sensitive personal data (as defined under the PDPA) and do not request information about health, race, religion, or financial accounts.
Legal basis for processing
We process your personal data on the basis of: (a) your consent, where given; (b) the performance of a contract, where an engagement has been agreed; (c) our legitimate interests in operating and improving the practice.
Data retention
Contact form submissions are retained for up to 12 months unless an engagement proceeds, in which case engagement-related data is retained for up to 5 years from the end of the engagement. Website usage data is retained for up to 24 months.
2. How We Use Your Data
- To respond to enquiries submitted through our contact form.
- To conduct, manage, and document consulting engagements.
- To send written outputs, summaries, and communications related to an engagement.
- To analyse website usage and improve the website experience (using anonymised analytics data).
- To comply with legal and regulatory obligations under Singapore law.
We do not use your personal data for direct marketing without your explicit consent. If you have provided consent for marketing communications, you may withdraw it at any time by emailing [email protected].
Third-party sharing
We do not sell your personal data. We may share data with: (a) service providers who support our operations (email hosting, website analytics) under appropriate data processing agreements; (b) professional advisors such as legal counsel, bound by confidentiality; (c) regulatory authorities where required by law.
3. Data Protection Measures
We take reasonable steps to protect personal data from unauthorised access, disclosure, or loss. These include:
- Use of encrypted email and secure cloud storage for engagement documents.
- Access to personal data restricted to people who need it for their work.
- Regular review of data handling practices.
- Written confidentiality agreements with all engagement participants.
In the event of a data breach that is likely to result in significant harm, we will notify affected individuals and the Personal Data Protection Commission (PDPC) as required under the PDPA.
4. Cookies
We use cookies to understand how visitors use our website. We use essential cookies (required for the site to function) and optional analytics cookies. You can manage your cookie preferences at any time via our Cookie Policy page. For full details of the cookies we use, please refer to that page.
5. Your Rights Under the PDPA
Under Singapore's Personal Data Protection Act, you have the right to:
- Access the personal data we hold about you.
- Correct inaccurate or incomplete personal data.
- Withdraw consent for the processing of your personal data, where consent was the basis for processing.
- Request deletion of your personal data, subject to applicable legal obligations.
To exercise any of these rights, email us at [email protected]. We will respond within 30 days. If you are not satisfied with our response, you may lodge a complaint with the Personal Data Protection Commission at www.pdpc.gov.sg.
6. Third-Party Links
Our website may contain links to external websites. We are not responsible for the privacy practices of those sites. We recommend reviewing the privacy policy of any site you visit from a link on our website.
7. Children's Privacy
Our services are intended for business professionals aged 18 and over. We do not knowingly collect personal data from anyone under 18 years of age. If we become aware that we have collected data from a minor, we will delete it promptly.
8. Changes to This Policy
We may update this policy from time to time. Where changes are material, we will post the updated policy on this page with a revised "Last Updated" date. Continued use of our website following the publication of changes constitutes acceptance of those changes.
9. Contact Us
For any privacy-related enquiries, including requests to access or correct your data:
Fyrelane
9 Straits View, #07-12
Singapore 018937
Email: [email protected]