Legal
Cookie Policy
Last Updated: 15 April 2025 · Effective: 15 April 2025
This Cookie Policy explains how Fyrelane uses cookies and similar technologies on our website at fyrelane.live. It should be read alongside our Privacy Policy, which describes more broadly how we handle personal data.
If you have questions about how we use cookies, you are welcome to write to us at [email protected].
1. What Cookies Are
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, to remember your preferences, and to give the people who run the site a sense of how it is being used.
Some cookies are placed directly by the site you are visiting (first-party cookies). Others are placed by third-party services whose content appears on that site. Cookies may be session cookies, which are deleted when you close your browser, or persistent cookies, which remain on your device for a set period or until you delete them.
2. How We Use Cookies
We use cookies for two purposes: to make the website function as intended, and to understand, in aggregate, how visitors are using it. We do not use cookies to build advertising profiles or to track you across other websites.
Essential cookies
These cookies are necessary for the website to operate. Without them, certain functions — such as remembering your cookie preference — would not be available. Essential cookies do not require your consent under Singapore's Personal Data Protection Act.
Analytics cookies
These cookies help us understand how visitors interact with the website — which pages are visited, how long visitors stay, and where they arrive from. This information is collected in aggregate form and does not identify individual visitors. We use this understanding to improve the website over time. Analytics cookies are placed only with your consent.
3. Cookies We Use
| Name | Type | Duration | Purpose |
|---|---|---|---|
| fyrelane_cookie_consent | Essential | 12 months | Records your cookie preference so the consent notice does not appear on every visit. |
| _ga | Analytics | 2 years | Google Analytics — distinguishes unique visitors. No personal data is stored; the identifier is random. |
| _ga_[ID] | Analytics | 2 years | Google Analytics — maintains session state for aggregate reporting. |
| _gid | Analytics | 24 hours | Google Analytics — distinguishes users across sessions within a single day. |
| _gat | Analytics | 1 minute | Google Analytics — used to limit the rate of requests sent to the analytics service. |
We review this list periodically and update it when the cookies we use change. If you notice a cookie on our site that is not listed here, you are welcome to let us know.
4. Third-Party Cookies
Where analytics cookies are present, they are set by Google Analytics on our behalf. Google may process the data collected by these cookies in countries outside Singapore. We have configured Google Analytics to anonymise IP addresses before transmission, and we do not allow Google to use the data for its own purposes.
Our website may also include an embedded map provided by Google Maps. If you interact with the map, Google may set cookies on your device in accordance with Google's own privacy policy. We do not control these cookies.
5. Managing Your Cookie Preferences
When you first visit our website, a notice will appear giving you the option to accept or decline analytics cookies. Essential cookies are always active. You can change your preference at any time using the button below.
Your current preference
Browser settings
You can also manage cookies through your browser. Most browsers allow you to view cookies that have been set, delete cookies individually or in bulk, and block cookies from specific or all websites. Blocking essential cookies may affect your ability to use certain features of our site. Guidance for common browsers:
6. Do Not Track
Some browsers offer a "Do Not Track" setting that sends a signal to websites requesting that your browsing not be tracked. There is currently no uniform standard for how websites should respond to these signals. Our website does not alter its behaviour in response to Do Not Track requests, but our use of analytics data is limited as described in this policy.
7. Changes to This Policy
We may update this Cookie Policy from time to time, for example when we add or remove services on our website. Where changes are meaningful, we will update the "Last Updated" date at the top of this page. We recommend reviewing this page periodically if you would like to stay informed about how we use cookies.
8. Contact
If you have questions about our use of cookies or would like to exercise any rights under Singapore's Personal Data Protection Act, please contact us:
Fyrelane
9 Straits View, #07-12
Singapore 018937
Email: [email protected]